So you’ve just poured out your heart and soul into some magnificent copy and whipped yourself into a fury of hubris and self congratulation. Use your thesaurus to define synonyms and plug them in to really start defining and understanding the words you need to use when writing for an online audience. Some of these like SEMrush and Moz are fantastic tools, but they are rather expensive options.īut if you’re a more frugal copywriter and you’re looking for a keyword research tool with excellent features which won’t break your wallet then it’s hard to look over Google Ads very own Keyword Planner. If you simply type into Google the phrase “Keyword Research” you’ll find an overabundance of tools claiming to help. You’ll also need an excellent keyword analysis tool to do some of the heavy lifting. Simply put, this is the process where you’ll use research methods such as brainstorming to help you find niche keywords for the topic you’re writing about. To find the right words to use you’ll need to dabble in a little Keyword Research. Outside of the regular methods to research the businesses and industries you’re writing about you’ll need to factor in both Search Engine Marketing(SEM) and Search Engine Optimisation (SEO) techniques to ensure your writing is found by search engines and read by your target audiences. If you’re writing to publish on the web (and let’s be honest, you probably are) then you need to do great research.

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